When marketing our affordable and convenient online bankruptcy courses, we use a variety of online platforms to reach as many people as we can. The Affordable Bankruptcy Courses products are there to serve a purpose – to help those who are struggling financially – so it is important to us that we reach the largest number of people we can fitting these criteria. And to do this, we rely heavily on online tools and networks. To name a few:
Our blog – Have we mentioned how much we love blogging? Enough said.
Facebook – Still in its infancy, we are working on improving our page. But this is a great tool available to us, given that there are 1.23 billion active monthly users. That makes for a lot of potential consumers hidden in the pages of this social network alone!
Twitter – A great way for us to stay in touch with bankruptcy filers and attorneys alike, and to learn about trends and developments in the bankruptcy industry today. 46% of twitter users check their page on a daily basis, so it is important to share valuable, unique content as regularly as you can.
Email Marketing – We make use of several email marketing platforms – MailChimp and Constant Contact to name a couple – for all our B2B and B2C email content. This includes newsletters, promotional content and specific reminders. These programs provide useful feedback in the form of email statistics (want to see who opens your emails, and who ignores them?) and reviews of our current campaigns to determine their overall effectiveness.
Paid advertising – They say absence makes the heart grow fonder, but not as far as marketing is concerned! You need to be present and stand out from your competitors. We are always striving to improve our Google search ranking, and besides posting regular and relevant content, the best way to achieve this is through implementing ads to come up when consumers type particular phrases and keywords into the Google search engine. You can choose text ads, display ads, and – just so they don’t forget you – you can even have your ads follow potential consumers around on certain sites after they visit you, for a specific amount of time.
These are just a few ways through which we communicate with our target market, but already you can see the benefits of implementing such techniques. If not…
Why should I use online marketing channels; are they even effective?
In short, YES! We cannot speak highly enough of the online marketing capabilities available to your bankruptcy practice. For example, in implementing social media, there is an abundance of benefits available to you.Not only are you able to digitally showcase your brand and increase exposure and awareness of your bankruptcy law firm, but you are giving yourself the opportunity to boost your traffic and search engine ranking, and enhance the general trustworthiness of your brand. Wow!
Why is this?
When a consumer is able to interact with their brand online either by a tweet, Facebook message, or by reading their blog, the brand has become more personal to them. A relationship is formed. And as we know, relationships are built solidly on trust. And which do you think is most likely to result in a sale; the time a consumer finds you accidentally, or when they spend time on your social media sites and respond to your blog content? Interacting with potential consumers is a sure fire way to gain intrigue. 81% of U.S. consumers trust the advice and information they find in online blogs, and 61% have gone as far as making a purchase as a result of it. By blogging every day, you can increase your traffic fivefold. In short, it is a very influential tool!
Not convinced? Give it a go and let us know how it works for your bankruptcy law firm. Social networking is free, so there will be no expense spared. And for those of you already actively marketing online, what have been your successes with digital marketing platforms? Let us know in the comments section below!