If you had to think of a successful, famous fast food chain, what would immediately spring to mind? Burger King, KFC, Wendy’s, Denny’s, McDonalds? The one we hear most commonly is the latter. Now the world’s largest chain of hamburger fast food restaurants, they have branches in 119 countries across the world, serving 68 million customers a day. That is more than the entire population of California and Texas combined! They have become the go-to place for the consumers in their target market – have you wondered how you can become the McDonalds of Bankruptcy Attorneys? Through their strategic decision making, they have secured themselves a very enviable position in the fast food industry.
But how? Fast food is so bad for you!
True. There is a reason we nickname it ‘junk food’. But what about what is good for you? The occasional indulgence is fine, but remember: everything in moderation. Is any fast food restaurant a place you can visit regularly in good conscience? Probably not. There was even an infamous documentary titled Supersize Me about a man testing the effects of McDonald’s food on your health if you consume it for every meal, for 30 days. A little extreme, but the results were mind-blowing.
Put yourself in your client’s shoes for a moment. By no means are we suggesting you boycott McDonalds, because we believe in living a life of balance. We are encouraging you to think of spending money as a ‘metaphorical cheeseburger’. Do it in moderation! Sometimes you might want extra fries, other times you may be content with a smaller portion. The point we are trying to make, is even if during the moment of making purchase after purchase you feel a buzz of excitement, remember the feeling you get after you have overindulged: guilt, frustration, panic. It is the same when you overeat on fast food…trust us, we have all been there!
How do you feel every time you enter a chain of McDonalds? Do you feel respected, like your needs were catered to? They have made radical changes to their marketing campaigns to focus on the needs and wants of their more health conscious consumers, yet there is still the odd high profile case of certain individuals suing McDonalds. Of course some of these stories are ridiculous (did you hear about the man who sued $1.5 million due to experiencing ‘mental anguish’ after only being given one napkin?) but the bottom line is: consumers are the core of your business; the reason for why it is profitable and even in business in the first place. Remember their preferences, needs, wants and desires – and cater to them. This is what McDonalds have successfully mastered. They know that everyone is different, and provide something for everyone – all dietary preferences are catered for. Even vegans and vegetarians can eat there. They also know that some people prefer ‘no frills service’, so don’t bombard them with extras they have not asked for.
And this is exactly what we offer! Affordable Bankruptcy Courses gives you exactly that. If you are looking to send your clients to take convenient, affordable, EOUST-approved Credit Counseling and Debtor Education, then look no further. Think Affordable Bankruptcy Courses. Let us be the relish on your clients’ cheeseburgers 😉
Cheesy, but isn’t that how you like your burgers?