Hopefully, it is reading our previous posts on becoming social media savvy and utilizing social media marketing to promote your business that brought you here. If the use of online resources to extend the reach of your marketing campaigns has sparked your interest, then you are not alone. 22% of all Americans check social media multiple times a day. That’s almost a quarter of the US population! So in having an online presence, you are exposing your business to this 22% not just once, but four times over.
And that’s just America. Social media is trending worldwide, and is growing at an exponential rate. It is now the top internet activity, even trumping email. Believe it or not, since 2012, the number of Twitter users in the 55-64 age bracket alone has increased a staggering 72%. Every 2 seconds, someone new joins LinkedIn. And did you know, YouTube reaches more American adults than any cable network?
Yes, social media is booming. So if you aren’t currently using it to market your bankruptcy law firm, now would be a great time to start. At Affordable Bankruptcy Courses, we use it to market our Credit Counseling and Debtor Education courses. Always be mindful of how to reach your target audience when implementing your online marketing techniques. For example, 71% of people access social media from a mobile device. So make sure your content is mobile-friendly, especially if you are marketing to tech savvy teenagers – 98% of them use social media. And with over 189 million ‘mobile only’ users on Facebook alone, you don’t want to miss out on brand exposure by overlooking this simple, yet effective concept when designing your Landing Pages.
You might not think posting a tweet a day would make much difference, but you couldn’t be more wrong. Allow us to introduce you to the concept of content sharing! On Facebook, 4.75 billion items are shared daily. On Twitter, 190 million tweets are sent daily. So in posting your one tweet, it might catch the attention of a handful of consumers, who re-tweet your content. This is then seen by their followers, who may also share it online. The chain continues, and before you know it, you may even become the next Katy Perry – the most followed account on Twitter!
And it isn’t just text you can share. A large amount of engagement via social media is done through images. Pinterest – a site where users create and share visual content – was the fastest growing social network of 2013. And almost a quarter of teenagers deem Instagram their favorite social media platform. So by creating your own graphics, or sharing visual content through your business’ social media pages, you are catching the attention of the visual learners out there, and exposing your brand to even more people. And through content sharing across the web, your customers are actually doing most of the work for you! That’s the magic of Social Media Marketing!